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#CINSMISIN AWARENESS CAMPAIGN



WE WORKED WITH INTERNATIONALLY RENOWNED MARKETING AGENCY WUNDERMAN THOMPSON FOR AN AWARENESS CAMPAIGN TO HIGHLIGHT

THE PREJUDICE NON-BREED DOGS FACE.


We used witty lines that created ‘cool’ posters, which would then be displayed at cafes, bars and offices. The campaign won the silver prize at the 2022 Crystal Apple Advertising Awards. The campaign tagline is ‘Are you a breed?’ and it aims to move away from talking about breeds and focuses on the character of each dog.


This campaign was supported by AXA Insurance and our posters were displayed at their Turkey HQ building.


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